Increase Your Web Traffic in a Weekend

by Jerry Lee Ford Jr. and William R. Stanek

Book Overview

"Increase Your Web Traffic in a Weekend, Fourth Edition," shows readers how to effectively promote their web site, how to build an audience, and how to choose the right tools to reach their intended... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1598634828
• ISBN13: 9781598634822
• Release Date: October 2007
• Publisher: Course Technology
• Length: 352 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.9" x 7.4" x 9.1"

Customer Reviews

Excellent How to Book

There are many books on the market about increasing web traffic; I have read several of them. After completing significant research, I have found that this book is one of the best available. It breaks the process down into simple "bite size" tasks that the reader can complete over a few days - provided they have read ahead. The information in this book has helped me drive significantly more traffic to my website and to several of my colleagues' sites as well. I recommend this book for anyone who wants to increase their web presence. Geoffrey Schmidt Author, The Busy Adult's Guide to Making College Happen!

Updated and packed with new information

I have the 3rd edition of this book. It was getting a little out of date. It contained references to Web sites that are long gone. The 4th edition fixes all this. It is full of new material and ideas. You'll find tons of promotional ideas that you might never think of on your own. This one is definately worth purchasing again.

Comprehensive. Saved my job!

I'm a web admin and work with web promotion everyday. I thinnk this is the best promo book and I've read several others. Its got practical application that other books just don't have. Mr. Stanke starts you out right and teaches you what makes a site better, how to understand who is visiting and why. Tons and tons of great resources and ideas. The promo ideas are the best. I don't like the outright attacks that I read in another review on the book and suspect someone other author. On page 173 - 176 the book discussed what the author called "unconventional promotion that may be considered spam." Mr. Stanek carefully outlined the fact that there could be a penalty for using techniques such as same color text and hidden text. And that penalty could be delisting from a search engine. The addition material on what to do and what not to do is important and needed.

Websites Can Become More Productive Marketing Tools!

   Success for any online business or any other form of online information sharing is dependent upon certain factors such as having a well designed Website, having a set purpose for the Website, having the motivation to succeed, and of course, how well the Website is being marketed. William Stanek has written Increase Your Web Traffic In a Weekend to assist Webmasters and other online people to effectively promote themselves!     The author does a superb job outlining sound strategies to promote any Website. This book is full of creative and necessary steps to take. For instance, Websites could be listed with a number of Internet search engines, business search engines, online Yellow Pages directories, and other specialized directories. Newsgroups and E-Mail are other forms of online exposure that can draw attention to a Website.      According to the author there are ways of determining who is visiting your Website, for what reasons, how often, from what locale, through what service, and which pages are being accessed more often. The use of guest books is one option. A good amount of time is taken to analyze the access logs most Website owners and Webmasters have available to them. Based upon information gleaned from guest books and access logs a Website can become a more productive marketing tool. You never know who may decide to drop by and for what reason. Find out today!      The author offers other helpful information on how best a Website can be promoted. Ideas such as using banner advertisements, offering give away incentives, holding contests, games, and sweepstakes are covered. Consider offering important information people can take with them and services they can put to use. Links to online sources of software, clipart, sounds, and Website design tips may also prove helpful.      Before paying someone else to promote your Website, consider investing in this book and setting aside a weekend. This book offers a disciplined approach that if followed will generate a noticeable increase in Web traffic to your site. The knowledge and experience gained by following the instruction in this book will be worth the time and money involved. Highly recommended!

Flat out best Web book I've ever read!

I don't care what anyone says, this book is tops as far as I am concerned. Wonderful from the word go. The book starts with a quick look at where the book is going. Granted, if you've visited the companion Web site for the book, you've already read part of this so it may seem repetitive. No one said you had to read the first 10 pages again. Afterward, the rest of the book concentrates on heavy duty promotion. I was amazed that the author could pack so much into only 450 pages. Beside the quick look at the beginning, there is absolutely NONE of the background, filler, rehash trash you find in other books. The publisher even opted to put the books appendixes on the companion Web site, so you and I didn't have to deal with the extra 50-100 pages and the associated price hike. BTW, you'll find the SUPPOSEDLY missing appendixes at the companion Web site (www.tvpress.com/promote/). The amazing amount of time the author spent finding resources for this book is incredible. The book reads like a thoroughbred. Its upbeat, interesting and full a great information! I have to agree with a previous reviewer who said, that yes, there is finally a Web book that everyone can use...Tony Higgins