Inbound Marketing: Get Found Using Google, Social Media, and Blogs

by Dharmesh Shah and Brian Halligan

Book Overview

Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage...

• Format: Hardcover
• Language: English
• ISBN: 0470499311
• ISBN13: 9780470499313
• Release Date: October 2009
• Publisher: John Wiley & Sons
• Length: 226 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.9" x 6.0" x 9.3"