Skip to content
Scan a barcode
Scan
Added to your cart
Hardcover In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters Book

ISBN: 1590591046

ISBN13: 9781590591048

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Hardcover

Condition: Very Good

$6.29
Save $18.70!
List Price $24.99
Almost Gone, Only 5 Left!

Book Overview

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last 20 years of the technology industry.This second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it: Features an interesting preface and interview with Joel Spolsky of "Joel on Software" Offers practical advice on avoiding PR disaster Features actual pictures of some of the worst PR and marketing material ever created Is highly readable and funny Includes theme-based cartoons for every chapter This description may be from another edition of this product.

Customer Reviews

5 customer ratings | 5 reviews

Rated 5 stars
Insightful and humorous

In Search of Stupidity gets its title from the classic, albeit infamous business book In Search of Excellence: Lessons from America's Best-Run Companies, by Tom Peters and Robert Waterman. In Search of Excellence quickly became a best-seller when it came out in 1988 and launched a new era of management consultants and business books. But in 2001, Peters admitted that he falsified the underlying data. Librarians have been slow...

0Report

Rated 5 stars
Learn From The Mistakes of Others

In writing this book, Chapman has done us the service of collecting over 20 years worth of corporate blunders. As such, MBAs entering the software industry would be well advised to read this book and save themselves from making the same strategic errors that led to the demise of earlier pioneers. This is a man who, in the 1980s, wore those blue Adidas running shoes with the cool yellow stripes. This is a man who sat in the...

0Report

Rated 5 stars
A page-turning history of the PC's first 25 years

In Search of Stupidity is a light-hearted and witty history of the PC's first 25 years. At its core is an amusing, and well argued, premise that the monopolies of Microsoft and Intel were built on the stupidity of their competitors, as much as the technical and marketing prowess of Bill Gates' and Andy Grove's companies.Rick Chapman is something of a marketing guru having published an industry bible. After working at most...

0Report

Rated 5 stars
He who does not learn from stupidity...

In 1982, Tom Peters told the world about how excellent companies were turning around the US economy. What Peters failed to recognize was that many of the companies that he was looking at weren't actually "excellent" but were in fact huge clunking dinosaurs that were producing buggy whips in the age of the automobile. New, smaller companies came around and ate the lunch of the big "excellent" guys and then proceeded to make...

0Report

Rated 5 stars
Great reading for the beach - or the boardroom....

If you've been wondering what happened to the supposedly technology-driven economy over the last few years, and some of the much-touted players that you no longer hear of, Rick Chapman's book is a must-have as you head out to vacation.In 20 years of consulting I've read a lot of books on strategy, marketing, impact of technology and the histories of companies and the captains of industry. But few have both the sweep and simultaneously...

0Report

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured