In 2007, NASA released a request for proposals for the development of the avionics unit-the brains-of a new launch vehicle intended to return humans to the moon for the first time in forty years, before proceeding on to Mars. This is the story of Ball Aerospace's pursuit of this opportunity, while competing against four other major aerospace company teams, with almost $1 billion of new work at stake. After forty-plus years with NASA, the author, having...