In this at-once hilarious and heartbreaking series, In-Depth Market Research Interviews with Dead People, Alison Espach explores our collective idiosyncrasies, neuroses, and desires through the consumer choices, big and small, that we face every day. Was there any particular reason that, near the end of your lives, you suddenly stopped buying Bounty paper towels? So begins the first question from Bounty's market research representative...