In Defense of Negativity: Attack Ads in Presidential Campaigns

by John G. Geer

Book Overview

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit.

In Defense of Negativity,...

• Format: Paperback
• Language: English
• ISBN: 0226284999
• ISBN13: 9780226284996
• Release Date: April 2006
• Publisher: University of Chicago Press
• Length: 218 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"