In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

by Jerry Kirkpatrick and Jerry Kirkpatrick

Book Overview

In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0899308554
• ISBN13: 9780899308555
• Release Date: March 1994
• Publisher: Quorum Books
• Length: 186 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.8" x 0.8" x 6.5"