I enjoy listening to Bruce Williams on the radio and enjoy his book even more. I read the chapters over and over. He is really a smart man.
Great 'No Nonsense' overview
Published by Thriftbooks.com User , 23 years ago
This is a great no nonsense overview which touches upon virtually all of the issues you need to be thinking about when going into busines for yourself. It's a good primer, an easy read, without getting overly technical.One of the things I really appreciate about this book, is that Bruce Williams is realistic about being in business for yourself. He tells it like it is rather than espousing a lot of B.S. Mr. Williams has started several businesses of his own and his clear and to the point thoughts are conveyed well here.
Straight Talk about Small-Business
Published by Thriftbooks.com User , 25 years ago
Bruce Williams' book is simply a classic business primer. No pie in the sky here, just good, solid plain English advice about how to get it done. Bruce is not one of these professorial types who lectures about business with no practical experience. He's been there, done that. Far more useful than those Wall Street or academic jibberish books.
An honest, tell it like it is book for the business owner.
Published by Thriftbooks.com User , 27 years ago
The best how to succed in business book I have ever read. This is a no nonsense, tell it like it is guide covering many crucial aspects of business ownership. Practical advice from first hand knowledge of someone who has been there and done that. No pie in the sky, you are guarenteed to make millions advice to be found here but plenty of good ideas and pitfalls to avoid with an amusing anectode or two sprinkled in for good measure. I read it before I started my own business and four and a half years into business ownership I am finally buying my own copy because I need it more now than ever.
Great Book
Published by Thriftbooks.com User , 27 years ago
One of the best books out there on starting a business. This is not a get-rich-quick type book. Bruce tells it like it is--lots of hard work. I recommend it 100 percent
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