Improving the Department of the Army's Marketing for Recruitment, Hiring, and Retention of Civilians in Critical Occupations

by John Engberg, Bruce R Orvis, M Wade Markel

This report presents the results of analyses intended to build a strong Army Civilian brand--that is, to help the Army assess and strengthen its ability to attract high-quality applicants to its civilian workforce and to retain high-quality Army civilian employees.

• Format: Paperback
• Language: English
• ISBN: 1977409717
• ISBN13: 9781977409713
• Release Date: September 2022
• Publisher: RAND Corporation
• Length: 280 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"