Impossible to Ignore: Creating Memorable Content to Influence Decisions

by Carmen Simon

Book Overview

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore?using the latest in brain science Audiences forget up to 90% of what you... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1259584135
• ISBN13: 9781259584138
• Release Date: May 2016
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.2" x 6.0" x 9.1"