Implicit Measures for Social and Personality Psychology

by Laurie A. Rudman

Increasingly used by behavioral and social scientists, implicit measures involve investigating core psychological constructs in ways that bypass people′s willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, this Implicit Measures volume is designed for serious practitioners and beginning researchers in social and personality psychology...

• Format: Hardcover
• Language: English
• ISBN: 0857024027
• ISBN13: 9780857024022
• Release Date: March 2011
• Publisher: Sage Publications Ltd
• Length: 96 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.4" x 9.3"