Implementing CRM

by Leslie P. Willcocks and David Finnegan

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than...

• Format: Hardcover
• Language: English
• ISBN: 0470065265
• ISBN13: 9780470065266
• Release Date: May 2007
• Publisher: John Wiley & Sons
• Length: 346 Pages
• Weight: 1.37 lbs.
• Dimensions: 1.0" x 6.3" x 9.1"