Implementation of an IT Balanced Scorecard: Theory and Application

by Peter Hirschbichler

Master's Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1, University of Salzburg (International Executive MBA General Management (Upgrade)), language: English, abstract: Information technology (IT) plays a major role in today's companies. Although, in most firms IT does not generate the core customer value itself, it rather supports creating additional customer value or enables cost...

• Format: Paperback
• Language: English
• ISBN: 3640813189
• ISBN13: 9783640813186
• Release Date: February 2011
• Publisher: Grin Verlag
• Length: 60 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"