Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes

by Diana C. Mutz

Book Overview

Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible...

• Format: Paperback
• Language: English
• ISBN: 0521637260
• ISBN13: 9780521637268
• Release Date: November 1998
• Publisher: Cambridge University Press
• Length: 356 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"