Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan

by Irfan Sabir

Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.5, language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in...

• Format: Paperback
• Language: English
• ISBN: 3668048916
• ISBN13: 9783668048911
• Release Date: September 2015
• Publisher: Grin Verlag
• Length: 84 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"