Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh

by Dr Abhishek Kumar Gautam and Prof (Dr ) Sukanta Kumar Baral

The book 'Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh' delves into the dynamic intersection of traditional craftsmanship and modern digital marketing. It explores how social media platforms are reshaping consumer behavior and influencing the growth of the handicraft sector in India, particularly in Uttar Pradesh. By focusing on selected districts,...

• Format: Paperback
• Language: English
• ISBN: 9358986867
• ISBN13: 9789358986860
• Release Date: October 2024
• Publisher: Qurate Books Private Limited
• Length: 204 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"