Impact of Social Media Marketing in the Food and Grocery Sector

By: Gupta, Tanu

The emergence of online social networking platforms has established a global network, facilitating communication and interaction among people. Individuals now share their experiences, reviews, and feedback, potentially influencing how people communicate and make purchasing decisions. The consumer's decision-making process involves various steps, including what to purchase, when and where to purchase, which brand or model to choose, the preferred payment...

• Format: Paperback
• Language: English
• ISBN: 6207452445
• ISBN13: 9786207452446
• Release Date: December 2023
• Publisher: LAP Lambert Academic Publishing
• Length: 60 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"