Impact of location-based services on consumers' buying behaviour, illustrated by the German market

by Daniel Meyer

Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.0, University of Plymouth (Business School), language: English, abstract: Consumers' environment has always been influencing consumers' decision-making processes. With the end of the seller dominated marketing approach and the rise of a customer orientated marketing approach, at the end of the 1960's, the significance of marketing...

• Format: Paperback
• Language: English
• ISBN: 3656962278
• ISBN13: 9783656962274
• Release Date: February 2016
• Publisher: Grin Verlag
• Length: 166 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"