Duncan ] IMC: Using Advertising & Promotion to Build Brands ] 2002 ] 1

by Tom Duncan

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• Format: Hardcover
• Language: English
• ISBN: 025621476X
• ISBN13: 9780256214765
• Release Date: January 2002
• Publisher: McGraw-Hill Companies
• Length: 783 Pages
• Weight: 4.35 lbs.
• Dimensions: 1.3" x 8.8" x 11.0"