Imagination in Business

by Lorin F. Deland

Book Overview

This groundbreaking work explores the role of imagination in business, and the ways in which creative thinking can lead to innovation and success. Drawing upon examples from the worlds of advertising, marketing, and entrepreneurship, Deland demonstrates how imagination can be harnessed to develop winning strategies and achieve business goals. With practical insights and real-world applications, this book is a must-read for business leaders, educators,...

• Format: Paperback
• Language: English
• ISBN: 1022166379
• ISBN13: 9781022166370
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 114 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"