Images That Work: Creating Successful Messages in Marketing and High Stakes Communication

by John W. Oller Jr. and John Oller

Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others -- and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work. With examples and illustrations that practitioners and academics alike will find understandable, they provide readers with a solid grounding in semiotics, the study...

• Format: Hardcover
• Language: English
• ISBN: 1567201849
• ISBN13: 9781567201840
• Release Date: June 1999
• Publisher: Praeger
• Length: 256 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.5" x 9.5"

Customer Reviews

A MUST READ !!

Giardetti and Oller have written a book that every student studying marketing should read. I think that this book should be required reading for any person who hopes to be successful in visual advertising.