Image by Design: From Corporate Vision to Business Reality

by Clive Chajet

This book illuminates and clarifies the relationshipbetween corporate image and corporate strategy. In his bookthe author urges businesses to recognize the fact that imageis reality. It is necessary... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072926023
• ISBN13: 9780072926026
• Release Date: June 1997
• Publisher: McGraw-Hill Primis Custom Publishing
• Length: 216 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.4" x 6.4" x 9.2"