I'll Have What She's Having: Mapping Social Behavior

by Michael J. O'Brien, Alex Bentley, John Maeda, et al.

Book Overview

How we learn from those around us: an essential guide to understanding how people behave.

Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.

I'll...

• Format: Hardcover
• Language: English
• ISBN: 026201615X
• ISBN13: 9780262016155
• Release Date: August 2011
• Publisher: MIT Press
• Length: 160 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.7" x 5.6" x 8.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher