Ikea: How to Become the World's Richest Man [Large Print]

by Johan Stenbo

* An essential resource for original business ideas, strategy and branding

* How a single store grew into a $30-billion global market-leader

* 100 per cent equity retained since the company was founded

* Includes the IKEA briefing given to top management

* The only warts-and-all view by a C-suite insider and right-hand man of its founder

IKEA-branded products are bought all over the world - from the Americas...

• Format: Paperback
• Large Print: Yes
• Language: English
• ISBN: 1783341726
• ISBN13: 9781783341726
• Release Date: February 2022
• Publisher: Gibson Square
• Length: 254 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"