If You Build It Will They Come?

by Rob Adams

Book Overview

Know if you'll hit your targets before pulling the trigger on any marketing plan

More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows...

• Format: Hardcover
• Language: English
• ISBN: 047056363X
• ISBN13: 9780470563632
• Release Date: April 2010
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.9" x 6.4" x 9.0"