Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

by James M Lattin, Leigh McAlister, James M Lattin

Book Overview

This groundbreaking study offers new insights into the behavior of consumers in the marketplace, and how they seek out and consume various products. Drawing on extensive research and data analysis, the authors explore the relationships between substitute and complementary products and their impact on consumer decision-making. With its rigorous analysis and practical applications, this book is an essential resource for anyone interested in marketing,...

• Format: Paperback
• Language: English
• ISBN: 1021500445
• ISBN13: 9781021500441
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 82 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"