Iconoclast: A Neuroscientist Reveals How to Think Differently

by Gregory Berns

Book Overview

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory...

• Format: Paperback
• Language: English
• ISBN: 1422133303
• ISBN13: 9781422133309
• Release Date: March 2010
• Publisher: Harvard Business Review Press
• Length: 272 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 5.6" x 8.2"