IBM: The Rise and Fall and Reinvention of a Global Icon

by James W. Cortada

Book Overview

A historian offers an authoritative history of the successes and failures of his former employer, IBM--considered one of the most influential American companies of the last century.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was "Big Blue"--an icon. And yet over the...

• Format: Hardcover
• Language: English
• ISBN: 0262039443
• ISBN13: 9780262039444
• Release Date: March 2019
• Publisher: MIT Press
• Length: 752 Pages
• Weight: 2.65 lbs.
• Dimensions: 2.0" x 6.1" x 9.1"