Why is a business that looks so good on paper today out of business tomorrow? The US Census Bureau reports four hundred thousand new business start-ups every year while 470,000 fold in the same period. Start-ups have increased by 55 percent in the last three years, but 46.7 percent have already failed. What's going on? After working with hundreds of small companies, one overriding reason that is common to all seems to be surfacing. Very few know that...