I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

by Jeanne Bliss

Book Overview

Hundreds of businesses have customers who admire them, but only an elite few have true advocates - passionate, loyal, vocal fans who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there's no shortcut to becoming beloved. Her examples and advice will help businesses gain customer loyalty and, by doing so, sustain growth and profit even in a tough economy.

• Format: Hardcover
• Language: English
• ISBN: 1591842956
• ISBN13: 9781591842958
• Release Date: October 2009
• Publisher: Portfolio
• Length: 206 Pages
• Weight: 2.86 lbs.
• Dimensions: 0.8" x 6.0" x 8.5"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Sustaining Success Through Personal Relationships

Why do once successful companies, known for providing terrific customer service as well as being loyal to its employees, gradually morph into humorless corporate bureaucracies? Sometimes, they just get too big for their own good. Often, the original CEO---the founding father---ages, and is forced to step aside from the daily rigors of running the business; a new CEO is brought in, and the company seems more concerned with profits over the people who matter---its customers and employees. That is an all too common state of affairs in the disturbing landscape of corporate America; the companies that choose to have a passion for customer service, as well as provide a positive environment in the workplace, are the companies that will succeed in the long haul. These are the companies that Jeanne Bliss has written about in this wonderfully engaging book. These are the companies you'll love more than your dog; or even your cat. Jeanne mentions five decisions that successful companies make that enhance customer loyalty, but really, it all boils down to a commitment of not only providing the best service humanly possible for its customers, but engaging its employees with an undying devotion to treating them with respect and dignity. That's simply good old-fashioned honesty and integrity; a trait that seems to be sorely lacking in this day and age; nobody seems to care anymore, and that's a shame. It doesn't have to be that way; for the businesses that went astray in recent years, or were never on track to begin with, this would be a very helpful guide to change things for the better; but hurry, before it's too late.

Turns "business as usual" on its head

When I saw the title I knew this was a book I wanted to read. I have read so, so many books on this subject in the past few years but none come close to this insightful book. This is a really easy read and very understandable. I finished it in one sitting and it was immediately borrowed by a fellow business owner who saw it on my desk. A truly innovative way of looking at your business whether you just work there or own it. Breaking this down into the 5 decisions was simply brilliant! Because that is exactly what you have to do - make a decision to not just say you value your customers but to actually SHOW you value your customers in all that you think and say and do. And not just YOU but every department in your company. It turns business as usual on its head and THAT is a really good thing! This book reminded me of two great books that think outside the box on a similar subject - management 2 Book Set: Now, Discover Your Strengths/First, Break All the Rules.

Real service for real people

In this digitized world, the need for authentic, humane, heart-felt connection and service has never been greater. That's why Jeanne Bliss's book is so important: via her compelling stories from the corporate trenches and her hard-won expertise, she shows us how to bring more purposeful, sincere, relevant experiences to customers. In short, how to deliver real service to real people. I loved it!

The essential guide for growing your business with loyal customers

This book is for anyone who is trying to create a company of people that inspire loyal customers. When is the last time you remember that someone said WOW, I had a great purchase experience!You should go and buy from X. Those companies that create the extraordinary customer experience are those companies that flourish and grow, especially in these challenging times. Jeanne has created a book that not only provides concepts on how to create a great customer centric company, but provides great examples to back them up. Unlike some books, you can begin implementing some of these examples right away. A great guide for doing it right.

A game changing book for anyone who wants to have customers tell their story and stay with them for

This is a one-of-a-kind book who's title "I Love You More Than My Dog" tells you how to create emotional bonds for life with your customers...the type of faithful relationships dog lovers have with their dogs. The 5 decisions Jeanne discusses that drive extreme, 'for life' customer loyalty in good times and bad are right on. The book provides every day tools that you can use to understand how you make decisions -- not only for your business, but for you personally - to become a beloved company with devoted customers. Jeanne's book builds on her equally strong first book, "Chief Customer Officer", which provides specific methodologies for building customer centric organizations. Her new book builds on her already strong credibility as a customer zealot and provides real life examples of companies that demonstrate the 5 decisions every day, and have the business results to prove it. "I Love You More Than My Dog" is a must read for anyone who wants to understand and act on the difference between having customers 'like' you and really 'love you' for life. More than your dog. I'd give it 10 stars if I could. Karyn F. Seattle, Washington