"Eco's essays read like letters from a friend, trying to share something he loves with someone he likes. . . . Read this brilliant, enjoyable, and possibly revolutionary book." --George J. Leonard, San Francisco Review of Books
" . . . a wealth of insight and instruction." --J. O. Tate, National Review
"If anyone can make semiotics] clear, it's Professor Eco. . . . Professor Eco's theme deserves respect; language should be used to...