"Sherlock Holmes could glance at a bowler hat and tell that its owner's wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk.... You'll scarf down every page of I Is an Other and then ask for more." --Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics...