Hyperconsumption: Corporate Marketing vs. the Planet

by Gerard Hastings

Book Overview

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel.

The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has...

• Format: Paperback
• Language: English
• ISBN: 1032214643
• ISBN13: 9781032214641
• Release Date: April 2022
• Publisher: Routledge
• Length: 138 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"