Humor in Advertising: A Comprehensive Analysis

by Marc G. Weinberger and Charles S. Gulas

Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more recent phenomenon. This is the first book-length,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0765616130
• ISBN13: 9780765616135
• Release Date: April 2006
• Publisher: M.E. Sharpe
• Length: 240 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.3" x 9.0"