Humankind

by Tom Bernardin and Mark Tutssel

In 2009 for "Earth Hour," Leo Burnett moved over a billion people to action--that's slightly more than one out of every seven people on the planet, the largest mass participation event ever. For the first time in Leo Burnett's history, the company responsible for building some of the most beloved and popular brands in the world has decided to share its approach to creativity and brand building, revealing how to create brands that truly matter to people...

• Format: Hardcover
• Language: English
• ISBN: 1576875490
• ISBN13: 9781576875490
• Release Date: October 2010
• Publisher: powerHouse Books
• Length: 256 Pages
• Weight: 2.20 lbs.
• Dimensions: 0.9" x 7.9" x 9.8"