Human Motives and Cultural Models

Book Overview

A full understanding of human action requires an understanding of what motivates people to do what they do. For too many years studies of motivation and of culture have drawn from different theoretical paradigms. Typically, human motivation has been modelled on animal behaviour, while culture has been described as pure knowledge or symbol. The result has been insufficient appreciation of the role of culture in human motivation and a truncated view...

• Format: Paperback
• Language: English
• ISBN: 0521423384
• ISBN13: 9780521423380
• Release Date: May 1992
• Publisher: Cambridge University Press
• Length: 256 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"