HTML5 Advertising

by John Percival

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. What better way to finally make sense of...

• Format: Paperback
• Language: English
• ISBN: 1430246022
• ISBN13: 9781430246022
• Release Date: December 2012
• Publisher: Apress
• Length: 376 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.8" x 7.5" x 9.3"