How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports

by Len Sherman and Jerry Colangelo

Book Overview

A story of passion and commitment and faith?qualities that drove one working-class kid to not only build a sports empire, but also to change the way the entire sports industry has done business.This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 081440488X
• ISBN13: 9780814404881
• Release Date: April 1999
• Publisher: AMACOM/American Management Association
• Length: 255 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

I WANNA BE LIKE JERRY!!!

Jerry Colangelo delivers absolutely the most powerful message in his new book, "How You Play The Game," which is, you can't have success without giving. Colangelo discusses a wide range of topics that helped him get to where he is today. He discusses forming partnerships, being a good person before becoming a role model, and staying focused. Jerry Colangelo is definitely an inspiration to me, and I believe all that he says is true!

Jerry Colangelo's World of Sports Marketing

This book by Jerry Colangelo is very well written. It is a quick and interesting read and also teaches you many things about marketing a product. Jerry Colangelo is a very well respected person in the sports world and he is a real example of the American Dream. Colangelo began his life with nothing and slowly, using his intelligence in business, built himself a sports empire starting with the Bulls and continuing with the Suns, Diamondbacks, and Rattlers. This is a great book and I recommend it to everyone and anyone to read.

This is an exciting and intense story

This is a story about a real person with a real life that managed the ups and down of live to the best of his ability, while taking risks and grasping at opportunity. Fortunately he has been blessed with the angles. Thanks, Jerry I enjoyed your booky. Paul Sr.

This is an exciting and intense story

This is a story about a real person with a real life that managed the ups and down of live to the best of his ability, while taking risks and grasping at opportunity. Fortunately he has been blessed with the angles. Thanks, Jerry I enjoyed your book. Paul Sr.

I thought that this book was very interesting

A must for all sports fans and for people who aspire to get into the sports industry.