How Voters Decide: Information Processing During Election Campaigns

by Richard R. Lau and David P. Redlawsk

Book Overview

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate...

• Format: Paperback
• Language: English
• ISBN: 052161306X
• ISBN13: 9780521613064
• Release Date: June 2006
• Publisher: Cambridge University Press
• Length: 366 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.9" x 5.9" x 8.9"