How Voters Change: The 1987 British Election Campaign in Perspective

by Harold D. Clarke, Martin Harrop, William L. Miller

This study highlights the power of governments to manipulate economic expectation and dominate mass media, thereby effecting voter change. Based upon a sequence of five interviews with approximately 1500 voters, this study reveals the nature, extent, and causes of rapid changes of political allegiance. The study begins with an analysis of Margaret Thatcher's third election campaign to restore her government's popularity, and then with the short, official,...

• Format: Hardcover
• Language: English
• ISBN: 0198273428
• ISBN13: 9780198273424
• Release Date: October 1990
• Publisher: Oxford University Press, USA
• Length: 320 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 5.8" x 8.8"