How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company

by David Magee and David Magee

Book Overview

How has Toyota succeeded where so many other car companies have struggled or failed? Journalist David Magee digs deeply into Toyota's past and present, interviewing senior executives, his discoveries explaining the surprising power of the company's corporate culture.

• Format: Hardcover
• Language: English
• ISBN: 1591841798
• ISBN13: 9781591841791
• Release Date: November 2007
• Publisher: Portfolio
• Length: 239 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

One of the best and most intuitive books I've read in a long time!

This is one of the best and most insightful books I've read about how a Japanese company and how Japan in general work together in unison to make a better product by putting there ego aside. I like how they put there philosophy of Buddhism and implement in there company called kaizen to continually correct and improve there system and also have an incentive program to reinforce it. It's amazing how the japanese took a system from Ford like the incentive program and perfected it and got everyone in the company to get involved to help continuosly improve not only the Toyota company but people in general through there products and continue to do so with there ego put aside. I wish Toyota the best in there success and in everything they do and other companies like it!

Inside look at Toyota's continuous improvement philosophy

David Magee does a great job of explaining the values that shape Toyota's corporate culture. However, he portrays American auto companies as being a bit too venal and stupid, and depicts Toyota as being a bit too righteous. Still, Toyota is a great company and its American competitors do suffer, in part, due to the traits he describes. Magee keeps things going by introducing you to Toyota's major players past and present, as well as talking about big names in the U.S. auto industry. Many books describe Toyota's production system or the Toyota approach. getAbstract appreciates Magee's singular efforts to dig further into the company's core values and to explain how these values manifest throughout the company's operations.

Lessons to be learned from "a self-regenerating internally combustive enterprise"

Several years ago when explaining the success of Southwest Airlines, then CEO Herb Kelleher observed that "the intangibles are far more important than the tangibles in the competitive world because, obviously, you can replicate the tangibles. You can get the same airplane. You can get the same ticket counters. You can get the same computers. But the hardest thing for a competitor to match is your culture and the spirit of your people and their focus on customer service because that isn't something you can do overnight and it isn't something you can do without a great deal of attention every day in a thousand different ways. That is why I say that our employees are our competitive protection." The same could be said about Toyota Motor Corporation. As David Magee clearly indicates in this volume, Toyota would not have been able to achieve and then sustain the excellence of its automotive products without "a professional lifestyle - a proven and time-tested way of progression, improvement, ambition, and betterment" for its employees and especially for its customers. Magee focuses on the most valuable and useful leadership lessons to be learned from Toyota's unique approach to business. Here is one of them. Gary Convis (Toyota's top manufacturing executive in the US when interviewed by Magee) recalled being advised by his superior to avoid being a dictatorial boss and to manage as if he had no power. For example, he went to a superior to get sign-off for a large capital expenditure. He had researched the need and presented the findings to his boss. The superior, ultimately responsible for the decision, told Convis to make the decision himself and come back to him not with a request for approval but with a recommendation. "It turned the worm for me," says Convis. "It made me think, `I better check again.' It teaches you not to reach an opinion, but to get the facts; all of the facts." Consider the implications of a core principle that affirms the importance delegating authority as well as responsibility, at all levels and in all areas of your own organization, if everyone managed as if she or he had no power. How serious is Toyota about this principle? Andons are lights attached to machines or production lines that indicate operation status. The andon cord connects to the lights and runs along both sides of the assembly line. Literally anyone can stop a process if she or he has a valid reason. "When a team member pulls one of the draping cords, activating the lights, the entire line is automatically stopped so processes remain in coordination and the problem can be addressed. The message workers learn early on and find continually reinforced is that finding and pointing out problems is a good thing, even though it stops the process." At many Toyota plants such as the one in Georgetown, Kentucky, andon cords are pulled up to 5,000 times a day for safety and quality reasons. Moreover, all Toyota employees (top to bottom) view all problems, flaws, e

A good presentation of Toyota's core principles and its production system

The subtitle of this book, "Leadership Lessons from the World's Greatest Car Company", let's the reader know that this is really a book targeted to the insatiable market for people looking to develop their business leadership skills rather than a scholarly analysis of Toyota's rise to leadership in the auto industry suggested by the title. We don't get a penetrating analysis of the automobile markets or how the national markets have developed into a global market over the past 50 years or a deep look at the macroeconomic conditions facing the American versus the Japanese (or the European) car makers. Nor do we get a consistent set of measures that capture the shifting ups and downs among the various car companies over decades. Basically, we get a hagiography of Toyota that does everything right for noble reasons that are justly rewarded by the marketplace and a bunch of bumbling and undeserving American car companies get the pounding they deserve. While those of us who have grown up in Detroit over the past decades know very well that the Big 3 have made huge mistakes and have persisted in behaviors that have exacerbated their decline, we also know there are additional reasons helping Toyota and hurting Detroit. For example, do we even get a simple comparison between the demographics, pay, and benefits in the Japanese plants in America versus the plants of GM, Ford, and Chrysler? Nothing much beyond the $2,500 cost advantage Toyota enjoys and blaming the union contracts with the UAW. Certainly, there is truth in blaming the US auto companies and praising Toyota, but not much beyond Toyota's ethos is explained in this book. When we did automotive case studies while I was in business school, it became clear that Toyota had earned its success and does do things better than any other car company in the world. However, the book does not discuss this year's explosion on recalls by Toyota and the concerns being raised about Toyota's quality this year. What went wrong? Where were the hallowed principles and the company culture? Who wasn't pulling the cord and why? Why was Toyota management called on the carpet by the Japanese government? These misgivings aside, we do get a popular history of the development of the firm from its origins as a loom manufacturer. Much of the text focuses on the Toyota Production System and examples of how Toyota has benefited when living its principles and found difficulties when it hasn't. We are told about the power in the more egalitarian ethos of the Japanese executives, the daily striving to find new improvements in quality and finding waste to eliminate. The benefits of long-term investment and building customer trust are highlighted as are importance of learning from mistakes, executing big plans by paying attention to even the tiniest details, why management by example rather than command is more effective, and so on. The appendices cover Toyota's seven guiding principles, a bulleted summary of