How to Write Successful Fundraising Appeals

by Mal Warwick

Book Overview

How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1118543661
• ISBN13: 9781118543665
• Release Date: June 2013
• Publisher: Jossey-Bass
• Length: 384 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.9" x 8.4" x 10.9"