How to Write Sales Letters That Sell

by Drayton Bird

Book Overview

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of...

• Format: Paperback
• Language: English
• ISBN: 0749438762
• ISBN13: 9780749438760
• Release Date: April 2003
• Publisher: Kogan Page
• Length: 309 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 5.6" x 9.6"