Letter writing today is a profession, an art. Don't take It too much for granted. Don't just dash off a so-called sales letter and send It out, hoping It will do an effective job - or hurriedly and thoughtlessly dictate a routine business letter, satisfied if it just answers another. There's power in a good letter and not to take advantage of it is an economic waste. Remember that by their very customs and traditions people are vitally Interested...
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