How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach

by Roman G. Hiebing Jr.

Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844232025
• ISBN13: 9780844232027
• Release Date: January 1997
• Publisher: McGraw-Hill/Contemporary
• Length: 510 Pages
• Weight: 3.35 lbs.
• Dimensions: 1.5" x 8.9" x 11.3"

Customer Reviews

Good as a reference book

This is a good reference marketing plan book for novice people who are serious about learning the right process and fundational technique. Even it was printed in 10 years ago, I was surprised about it is very useful and not out of date at all. It is good to apply to enterprise software business as well, especially in the current market, solid marketing plan is one of key to evulate the product and company success. I have this book as a reference book if you have some budget to keep a few handy marketing books near you.

DISCIPLINED AND COMPREHENSIVE TO THE MAX

If there is a more methodical and detailed approach to marketing planning, I haven't seen it in 20 years in the ad business. The workbook format and the authors' real world experience make this a practical and useful tool for developing a marketing communications plan. The benefit of this approach is that your plan has been viewed from every angle, built methodically and logically, tested against reality, and executed down to the most minute detail. These guys have definitely been around the block. This book is useful in the real world.