How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

by John Westwood

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises,...

• Format: Hardcover
• Language: English
• ISBN: 1398619868
• ISBN13: 9781398619869
• Release Date: May 2025
• Publisher: Kogan Page
• Length: 184 Pages