How to Write a Good Advertisement: A Short Course in Copywriting

by Victor O. Schwab

Book Overview

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0879803975
• ISBN13: 9780879803971
• Release Date: December 1982
• Publisher: Wilshire Book Company
• Length: 258 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.5" x 8.3" x 10.8"