How to Write a Good Ad: A Short Course in Copywriting - Second Edition

by Dr Robert C Worstell

A Proven Marketing Course in 10 Simple Lessons

"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them.

"Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge--and practice--of these fundamentals will determine the extent of his success.

"As...

• Format: Paperback
• Language: English
• ISBN: B09V4PFR39
• ISBN13: 9798201113988
• Release Date: May 2020
• Publisher: Midwest Journal Press
• Length: 354 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"