How to Succeed at Globalization: A Primer for Roadside Vendors

by Rafael Barajas Durán

Book Overview

A biting comic-book history of capitalism and globalization from the "dean of Mexico's vigorous corps of political cartoonists" (The New York Times) In hopes of curing his business woes, Charro Machorro-windshield washer, roadside vendor, and free-market enthusiast-pays a visit to a faith healer in the Arizona desert and learns more than he bargained for about how the free market really works. To increase his profits, the healer suggests, he should...

• Format: Paperback
• Language: English
• ISBN: 0805073957
• ISBN13: 9780805073959
• Release Date: January 2004
• Publisher: Metropolitan Books
• Length: 197 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.4" x 6.3" x 9.2"

Customer Reviews

Comical look at Globalization

I really enjoyed this book. Fisgon uses comic panels to illustrate the ups and downs of globalization while also provided a very intelligent researched history into it. The book may drone every now and then but it is worth it for the point he is trying to make.

Brief but comprehensive.

A poor Mexican businessman crosses the Sonoran Desert into United States in search of the career guidance that will show him the way to financial success. He meets a "Career Consultant" who teaches him the history of business and introduces him (and us readers) to the world of colonialism, subsidies, globalization, neoliberalism, the free market, and war. This book tackles some very serious issues in an easy-to-read, and wonderfully illustrated format. It is a great introduction to anyone who is struggling to make sense of the complex world of globalization. A clever ending.

A View From the Other Side of the Fence

For any American who is curious about how the rest of the world views the political and economic leadership in the US, this book is a great place to start. Both clever and funny, El Fisgòn presents an overview of the history of Capitalism as viewed by those who have benefited from it the least. Economists, surely, would dismiss his views. The poor and the thoughtful, though, even in the US, will sense the truth in it.If you've asked yourself, "Why do they hate us so much?" then this book is for you!If you're involved in or sympathetic to the labor movement, then this book is for you!If you want to understand the worldwide protest against recent US government policy, even from our allies, then this book is for you!If you're confused or curious about the results of globalization and free trade and how they work, then this book is for you!Challenge yourself! Read this book!