To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories, or footwear business...
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business--from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information...
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business--from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label...
If you are going to run a successful fashion business, you need to know about everything from marketing and PR to manufacturing and financial matters. Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear...